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Author Archives: Neue Media
Luxury, Research and trends, Social Media, eCommerce, eMarketing
Infographic: The history of F-commerce
Source: socialmediainfluence.com
Brand, Design, Research and trends
How do colors affect purchases?
When marketing new products it is crucial to consider that consumers place visual appearance and colour above other factors such as sound, smell and texture. To learn more about colour psychology and how it influences purchases, see the latest infographic from KISSmetrics Source: kissmetrics
Design, Research and trends
Designing for the user
The importance of User Experience (UX) Below you will see a great illustration by the UPA, that highlights the importance of UX at all stages of your online process, to ensure a great experience for the user. Source: www.mprove.de
Brand, Health, beauty and well-being, Luxury, eCommerce, eMarketing
A life of luxury online
There is an enormous challenge in today’s market in selling luxury health and beauty products online. Not only is it a hugely competitive market, but also the luxury shopping experience is very different from the conventional shopping experience. Luxury health and beauty products are sensory in nature and their purchase requires a high appreciation in aesthetics and the human senses. If you have ever been fortunate enough to drive a top of the range sports car, the experience you take away with you is not necessary the appearance and attention to detail of the car, but the adrenaline you get when driving the car. The experience comes from the perceptions, emotions, sensations and feelings that are aroused during the driving activity. This is what stays in your memory and is the reason why you want to experience it again and again. The same principles apply to the way luxury health and beauty brands are represented … Read more
Research and trends
Social media infographic
Ever wonder what social network has the highest percentage of men? Had a feeling that a social network was beginning to take off, but no data to prove it? Are you a marketer looking for the next big thing on the Internet? Prepare to be enlightened! Source: Ignite Social Media
Research and trends
SEO Infographics
Images can be the best way to present data, its a much clearer way of getting information across and more people take the time to digest it. Source: datadial
Research and trends, eCommerce
Infographic – online shopping survey
Spending on the internet. The data below shows global trends in online shopping. Source: Nielsen Global Consumer Report June 2010 Online Spending Infographic By My Coupon Codes
Events, Health, beauty and well-being
The European Spa Convention
Neue Media will be attending the The European Spa convention which is held at ExCel London on the 27-28 February 2011. Do let us know if you are attending as it would be great to see you there! The European Spa convention
eMarketing
8 top tips for great email campaigns
Preparing for e-marketing success Sending out a weekly newsletter to your entire database celebrating who’s just won the staff raffle will not make for a particularly successful email marketing campaign. If you’re looking to increase the number of recipients that actually open your emails and engage in an effective, relevant manner then there are some practical steps to take and pitfalls to avoid. We hope that the practical suggestions we’ve made in this article will be helpful. Email marketing campaigns, when done well, can provide a high return on the time and money you’ve invested, increase revenues and drive up profits.
Luxury, News
Mandarin Oriental Hyde Park
Mandarin Oriental Hyde Park is one of the most beautiful hotels in London. We feel privileged to be working with this magnificent, historic, luxury hotel. The task we’ve recently completed for the hotel has been to design the new graphics for their exhibition stand at The National Wedding Show, which is held in early October.
Brand
Building a successful brand
Having the best name, logo and advertising alongside all of your best efforts won’t compensate for a having a weak brand. But, what is a brand and how can you build a strong one? The tips presented in this article will offer you answers to these burning questions and summarise the golden rules of powerful branding to help ensure your brand is prepared for sustainable growth. 1. A strong brand starts with positioning Your position is where your brand begins. It’s the unique space in your customer’s mind that only your offering can fill. You need to determine and stake your position before you develop the brand that will live there.
Brand, Luxury, News
Adourable – brand definition/creation project
Neue Media is excited to announce a new client partnership with stunning, boutique-style fashion brand Adourable. We’ve been tasked with defining the existing brand, creation of new brand guidelines that will support consistent communications, redesign of a new brand/stationery suite and ongoing support for all promotional and brand related activity.
Health, beauty and well-being, News
Ameerah Consulting – new branding and website
The Ameerah brand continues to expand its operations with the launch of a new consultancy division. Neue Media continues to support Ameerah in their growth strategy by developing new branding for Ameerah Consulting and creating a fresh new exciting website from which to promote Ameerah’s new services.
Brand, News
City Forex – a brand evolution
Neue Media is excited to be working with the team at City Forex, evolving their brand to ensure relevancy and consistency throughout their communications. This progressive, specialist provider of retail and commercial foreign exchange services is keen to ensure that they build a stronger position within their sector. Neue Media is thrilled to be driving the evolution of their brand and our objective is to ensure that City Forex remains relevant, continuing to engage with their customers through clear, effective brand led design.
Health, beauty and well-being, News
Ameerah Healthcare brochure
Neue Media continues their long-term relationship with Ameerah by supporting their latest additions to their collection (a brand new range of medical uniforms for healthcare professionals). A new brochure is currently being designed for this revolutionary designer-ware brand that will help promote this new healthcare range.
News
Currency Solutions brand communications
Neue Media has recently started working with Currency Solutions on improving their brand communications. This forward thinking, passionate, foreign exchange specialist finds itself in a crowded market place and Neue Media is excited by the challenge of creating powerful brand lead design that will enable the Currency Solutions brand to communicate more effectively. Our first commission is to design a new brochure which truly reflects the company’s culture, experience and ethos, giving it a look and feel that makes it stand out from its competitors.
Design, Health, beauty and well-being, Luxury, News, eCommerce
The launch of the new Aromatherapy Associates ecommerce website
Aromatherapy gets a makeover! We’re pleased to announce the completion of the new, luxurious ecommerce website for Aromatherapy Associates. We thought you might find it interesting to read about how we approached the design and development of this new site. The success of this project has been greatly influenced by the close partnership we have with our client’s marketing team. Aromatherapy Associates had not attempted a digital project of this magnitude before, which is why it was imperative that we provide them with as much support, education, guidance and strategic direction that we had to offer. In order to get the project off on the right footing we organised workshops to define the brief with the client. This ensured that they fully understood the process and its various stages, taking care to consider every possible feature and phase. The design brief that resulted from the workshops required us to provide the online visitor, with a … Read more
Neue Media, News
Neue website
We are pleased to announce the release of our newly redesigned website, which is now live! During a busy summer, it was ‘all hands on deck’ to complete the website in time for an October launch, as we enter a new and very exciting era at Neue Media. Well done everyone for your hard work!
News
Training tools for the health and beauty industry
Neue Media continue to expand into the health and beauty sector with great success being had with Hawkins Muiderman with their bespoke leisure industry sales tools. These offline tools are aimed to engage and educate staff while at the same time adding an element of fun into a presentation.
News
Mobile phone comparisons
Neue Media have been approached by online shopping network, IPSEOS, to integrate a versatile, database driven, mobile phone comparison tool so as to aggregate offers from other suppliers and present the most attractive offers. Using the latest technology our offering will help make IPSEOS a leader in online shopping.
Design, Luxury, News
Neue Media defines new standards in online luxury for The Forbury Hotel, Reading
The Forbury Hotel December 19th 2008 saw the launch of the long awaited online experience for The Forbury Hotel. Designed and built by London-based Neue Media, the site evokes the highest standards associated with the Forbury Hotel. The 24 bedroom Forbury Hotel has been the result of an inspired vision and a desire to create something truly exceptional that raises the standards in luxury. The Hotel needed a partner to take their standards and apply them online to create a worldwide window for their global audience. Having seen the results of Neue Media’s previous projects, such as the Annick Goutal luxury boutique e-commerce site (www.annickgoutal.com), and following a lengthy consultation, Neue Media were asked to devise and construct a new online experience that would compliment the chic and luxurious image The Forbury Hotel has worked hard to establish. The Forbury, whilst classic in its architecture, hides a collection of bold style ideas and modern art, … Read more
Luxury, News
The Ability Group
Neue Media are currently working with the Ability Group to review their current offline marketing collateral. The Ability Group, who have built up a significant presence within the UK and European property markets, required a luxury and exclusive look and feel, but also within a set budget. This was where Neue Media excelled, demonstrating cost saving processes that allowed the use of quality papers and boards and different printing techniques to produce a high quality, cost effective end result.
Health, beauty and well-being, Luxury, News
Aromatherapy Associates
Neue Media have been commission by Aromatherapy Associates, specialists in aromatherapy products and treatments, to design and build a selection of email marketing templates. Neue Media are very excited by the opportunity to work closely with Aromatherapy Associates, offering our cross-media solutions.
News
Discovery – Ultimate Olympics
Neue Media has delivered an audio visual, interactive experience for Discovery’s customers around the world. Animations rendered in Maya and After Effects created high impact visuals, which were then integrated with music and actionscript. An advanced xml driven information panel was developed to cater multiple pages of text, image, video and audio files and could be distributed to multiple sites, in multiple languages, for users in specific regions or countries. Languages that the system had to cater for include; Traditional and Simplified Chinese, International English and many of the other EMEA languages. The interactive was launched January 21st 2008 in Asia to coincide with their Ultimate Olympics programme.
Health, beauty and well-being, News
Marriott Hotel and Resorts
Neue Media have recently completed a series of training tools for the Marriott Hotel, Leisure Operations. Each tool has been developed with a fresh new approach including a set of fun characters that help determine an individuals energy set and personality. These tools will help staff to identify a persons character, how they interact with other energy sets, their moods on a good day and also a bad day. All the teaching elements are contained in a bespoke presentation box that contain step by step instructions, presentation cards, prompt sheets, posters and a handout.
Design, Health, beauty and well-being, Luxury, News, eCommerce
Annick Goutal launches its latest global e-tail boutique
Annick Goutal website June 25th saw the long awaited launch of Annick Goutal’s flagship online boutique. The latest addition to Annick Goutal’s line of prestige boutiques around the world boasts many remarkable features, making this new venture a true leader in the online luxury goods market. Offering multiple languages, multiple currencies and a wealth of additional cutting edge features, such as Content Managed Flash, advanced user recognition and a resolution responsive layout, this function packed site will be one of the most technically advanced luxury boutique sites in the world. Delivering such a powerful and flexible e-commerce system required the right partnership. Annick Goutal needed a strong partner that would work with them to ensure the quality of their brand was not lost in the move to make them a luxury e-tailer. Their search led them to Neue Media, a London based design agency, whose knowledge of translating high quality offline brands into the online … Read more