Genie Group Ltd is a leading independent provider of internet comparison shopping services in the UK, and was set up in 2004 by Philip Wilkinson (co-founder of Kelkoo UK).

Broadband Genie

Genie Group Ltd is a leading independent provider of internet comparison shopping services in the UK, and was set up in 2004 by Philip Wilkinson (co-founder of Kelkoo UK).

Genie Group's unique selling point is 'the Genie', which makes personal recommendations to internet shoppers based on ground-breaking, intelligent technology.

This gives Genie Group the ability to provide an enjoyable and satisfying internet shopping experience, and deliver an unmatched quality of sales leads to our affiliate merchants.

Genie Group launched its flagship broadband comparison service Broadband Genie in January 2005.

Challenge

Neue Media were commissioned in 2006 to implement a complete site upgrade for Broadband Genie which would include Web 2.0 features such as Folksonomy tagging, Ajax drag and drop searches, XML/RSS feeds, fully integrated blogging, xhtml/CSS and a new server setup - all in keeping with the Genie brand and identity.

Solution

The new site was launched in late 2006, with ongoing support, winning the BBC Website of the Day on the Steve Wright show. It is now one of the UK’s top 10 sites on Google for the search term ‘Broadband’. The site experiences a huge monthly footfall of visitors with easy to use search facilities making the choice of finding a broadband supplier much easier.

Broadband Genie :: Case studies :: Web Design Agency, London, UK :: Neue Media