Discovery Channel - Ultimate Olympics - Case studies from Neue Media Web Design Agency, Hoxton Sq, London, UK
Discovery Networks International
Discovery Networks International operates one of the most flexible and efficient network infrastructures in the media industry. Reaching more than 777 million cumulative subscribers in over 170 countries and 35 languages, Discovery delivers global appeal and local relevance, connecting with diverse audiences by providing context and knowledge for the ever-changing world around them.
Led by flagship brand the Discovery Channel, Discovery Networks International executes an extensive localization strategy by offering customized programming and localized schedules via more than 100 unique distribution feeds.
Discovery Networks International encompasses five regional operations including Asia, India, Latin America, the UK and EMEA (Europe, the Middle East and Africa). Spanning six continents, Discovery has 28 international offices with regional headquarters located in Singapore, New Delhi, Miami and London.
After a lengthy and very competitive international pitch process, Neue Media were commissioned to provide the latest educational interactive presentation for Discovery Networks International for the 2008 Beijing Olympics.
Challenge
The educational interactive needed to be creative and inspiring, using the latest cutting edge technology to produce a ‘near TV’ experience, through animation, sound and interaction. The presentation had to be available in multiple languages, including simplified Chinese, traditional Chinese and most European languages.
Solution
Neue Media delivered a audio visual, interactive experience for Discovery's customers around the world. Animations rendered in Maya and After Effects created high impact visuals, which were then integrated with music and actionscript. An advanced xml driven information panel was developed to cater multiple pages of text, image, video and audio files and could be distributed to multiple sites, in multiple languages, for users in specific regions or countries. Languages that the system had to cater for include; Traditional and Simplified Chinese, International English and many of the other EMEA languages.
The interactive was launched January 21st 2008 in Asia to coincide with their Ultimate Olympics programme.
Discovery Channel websites showing the interactive are:
