2ND JANUARY 2008

Waitrose get a Neue Blog

After a successful consultancy with Waitrose, Neue Media was commissioned by Mark Price, the Managing Director of Waitrose, to design him a new blog on waitrose.com.

Mark's blog can be seen at www.waitrose.com/blog/index.aspx

The idea behind the "Grocer's Blog" is to provide Mark with the opportunity to muse over his daily goings on in conjunction with a plan devised by the Nutrition Manager at Waitrose, Moira Howie.

Read Moira's plan for Mark at www.waitrose.com/blog/expert.aspx

Mark was dubbed by the national press earlier this year, when he was appointed as Managing Director of Waitrose, as the "Chubby" grocer. It looks like Moira will be looking to change that with 10cm being lost from his waistline in the 12 weeks leading up to Easter.

Best of luck Mark and we will keep a keen interest in your progress.

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