Adourable
Luxury fashion accessories, brand development
Background
Adourable is a UK owned fashion accessories brand focused on making its customers feel special by encouraging expressions of individuality. They are constantly on the lookout for the perfect fashion pieces, from designers that are both established and up and coming. Adourable seeks that little something different in a piece that will stand out from the usual high street fashions, providing a range of stylish, modern bags, designer jewellery and accessories for fashion conscious people looking to create their own stunningly unique look.
Challenge
The challenge Neue Media faced with Adourable was that it needed to create a brand that would establish it as a more credible, sustainable fashion accessories brand. Fashion is so image conscious. If you don’t get the look and feel right you can be dismissed very quickly as a non-player in the industry. Because there was relatively little brand awareness and a lack of consistent brand messaging across all marketing materials it was hindering buyer engagement.
Due to a lack of brand cohesion we were asked to advise on the evolution of the existing website to ensure it aligned with the evolved brand and therefore increase online engagement.
Solution
For us the brand and its promise sits at the very heart of any business. It’s why the first thing we created for Adourable was a set of brand guidelines that outlined the brand vision, mission, promise and character, which then defined the tone and voice in which the brand communicates consistently across all marketing collateral going forward.
A refreshed logo design, fonts and colour palettes were then applied across all existing stationery and packaging tapping into Neue Media’s print experience The luxurious materials and foils that have been applied to stationery and packaging have given Adourable the kudos it has been seeking as a quality fashion brand. The same approach has been taken with the advice we’ve provided for the evolution of the website helping it become a more effective sales tool as adjustments continue to be made.
Working alongside well known editorial and fashion photographer Dave Wise we were able to create a bank of stunning mood images that are in line with the recently developed brand guidelines. This stunning new imagery is helping the brand to look and feel like the powerful style influencer it aspires to be in the ever-changing world of fashion.
