Ameerah Consulting
Spa and salon consultancy, website
Background
Neue Media has worked with the Ameerah Group for a number of years supporting their brand and communications needs, developing sales and marketing materials for Ameerah Workwear. Over time the group has grown to include Ameerah Consulting, which offers spa and salon consultancy as well as spa and salon training and mentoring services, catering for everyone in the health and beauty sector from small mobile setups through to larger luxury, 5 star establishments.
Challenge
The challenge for Neue Media was to review and redevelop the entire Ameerah Group brand portfolio. With the introduction of a new arm to the business it was necessary to create a brand for Ameerah Consulting that reflected the business offering as a whole. The increased challenge in this project was not only to include Ameerah Consulting (the brand) into the group portfolio but to reposition the brands within the portfolio so that Ameerah Consulting would become the leading main brand with all sub-brands to follow its lead.
In addition to the brand development Neue Media were then required to design and develop a new website for Ameerah Consulting that would effectively communicate the new services being offered by the group’s specialist consultants while providing a beautifully designed platform from which the new branding could be engaged with.
Solution
The design approach Neue Media took was to develop the Ameerah Consulting brand so that it still fitted well within the brand portfolio, whilst ensuring that the existing group brand heritage, philosophies and ethos was protected. The result is a fresh, modern brand that inspires confidence to all of those that come in contact with it.
A beautifully modern, boutique-style website has been designed that offers an appropriate platform that clearly communicates the supportive ethos of Ameerah Consulting and its specialist partners. Simple, elegant imagery and an easily navigated content structure has been applied providing a platform that acts as a fantastically, engaging marketing tool that delivers the brand appropriately to an image conscious sector. Neue Media continue to work as the brand guardians for Ameerah Group and advise Ameerah Consulting clients as and where appropriate, including presenting at educational seminars and courses hosted by Ameerah Consulting.
