Aromatherapy Associates
Luxury skincare range, online boutique
Background
The Aromatherapy Associates team have been sharing the therapeutic benefits of essential oils since establishing themselves in 1985. Their desire is to share the advantages of aromatherapy through a range of therapeutic-grade products and treatments. They seek to bring essential oils to a wider audience, continuing to do so by developing and expanding their brand and product range of skin, bath and body care with the sole aim of transforming the daily routine into something luxurious and deeply advantageous. After twenty plus years in business their products are now sold at exclusive hotels, spas and retail outlets in over 30 countries around the world.
Challenge
Our challenge was to develop a new content managed website that would drive their online business to the next level. The main objective was to create a best-in-class ecommerce website that provided a positive, intimate brand experience while imparting years of therapeutic knowledge to consumers and the trade striking a balance between the two audiences. A brand refresh had recently occurred so it was important that the new design reflected this, providing a sense of luxury, while improving the online customer journey. The area that required the most attention was the purchasing process, existing sales flows were lengthy and the checkout process confusing. Our remit was to create an improved online journey; ensuring the maintenance of current relationships, while encouraging the acquisition of new ones.
Solution
The online visitor now has a positive, luxury brand experience. Use of gorgeous imagery has highlighted the all natural ingredients and a personal online assistant based on a symptom lead, mood monitor helps customers select the correct product based on their feelings and moods leading the customer to a small selection of client specific products, while giving our clients a platform from which to impart their extensive knowledge. A fully functional, scalable Content Management System (CMS) has allowed for the future planning of features such as multi-currency and multiple languages. Enhanced reporting features offer a superior understanding of their online business, helping increase sales as well as test and refine strategies, thus broadening the websites appeal and helping build relationships with a wider audience through improved data capture.
The project has been a resounding success. Having provided Aromatherapy Associates with the education, support, guidance and strategic direction they required the process have been relatively stress free. Due to the new online brand experience our clients are now building stronger relationships with their target audience, while increasing brand loyalty.
