Discovery Channel
2008 Beijing Olympics, online interactive
Background
Discovery Networks International (DNI) operates one of the most flexible and efficient network infrastructures in the media industry, reaching more than 777 million cumulative subscribers in 170+ countries and 35 languages. They deliver global appeal and local relevance, connecting with diverse audiences by providing context and knowledge for the ever-changing world around them.
Led by flagship brand the Discovery Channel, DNI executes an extensive localisation strategy, offering customised programming and localised schedules via 100+ unique distribution feeds across five regional operations - Asia, India, Latin America, the UK and EMEA (28 international offices with regional headquarters located in Singapore, New Delhi, Miami and London).
Challenge
After a highly competitive, lengthy, international pitch process, we were commissioned to provide the latest educational interactive presentation for the 2008 Beijing Olympics. The educational interactivity needed to be creative and inspiring, using the latest cutting edge technology to produce a ‘near TV’ experience, through animation, sound and interaction. The presentation had to be available in multiple languages, including simplified Chinese, traditional Chinese and most European languages.
Solution
Neue Media delivered a audio visual, interactive experience for Discovery’s customers around the world. Animations rendered in Maya and After Effects created high impact visuals, which were then integrated with music and actionscript. An advanced xml driven information panel was developed to cater multiple pages of text, image, video and audio files and could be distributed to multiple sites, in multiple languages, for users in specific regions or countries. Languages that the system had to cater for include; Traditional and Simplified Chinese, International English and many
of the other EMEA languages.
The interactive was launched January 21st 2008 in Asia to coincide with their Ultimate Olympics programme.
Copyright Neue Media Limited 2009