Optimum Group Services
M&E maintenance and project specialists, brand identity redesign
Background
Optimum Group Services (OGS) is a recognised specialist in air conditioning maintenance and installation and also has considerable experience of related M&E maintenance and project work. Established in 1989, the company has enjoyed considerable expansion due to its high levels of service and unparalleled quality. The company now operates from offices in England and Scotland and continues to grow its client base in all regions.
Challenge
The revised identity had to be clean and fresh but also striking bold and versatile. The identity needed to be applied across a range of media, including, print, screen, advertising and vehicle livery. The logo had to remain identifiable with it’s existing audience but also have a wider appeal.
Solution
Research into Optimum’s processes and practices revealed that much of the information that the company communicated could be structured into separate divisions. These divisions were then represented through language, colour and image to give the company a dynamic yet clear communication strategy that they could use in generating new business.
The final solution resulted in an invigorated brand that could work with historical communications, but also illustrated the company’s commitment to their future operations.
