The Forbury Hotel
Luxury boutique hotel, content rich and content managed website
Background
Voted by the Evening Standard as ‘the UK’s sexiest townhouse hotel’, the 24 bedroom Forbury Hotel has been the result of an inspired vision and a desire to create something truly exceptional that raises the standards in luxury. The Forbury, whilst classic in its architecture, hides a collection of bold style ideas and modern art, along with many advanced technologies, such as their own 32 seat cinema. The Forbury Hotel also boasts a Cocktail Bar and two fine dining restaurants, the Cerise and Eden, run by Executive Head Chef Daniel Galmiche who has won Michelin stars at three separate restaurants over the past sixteen years.
Challenge
The Hotel needed a partner to take their exceptional standards and apply them online to create worldwide window for their global audience. Neue Media saw this mix of strong individual styling and top of the range technology as key characteristics which should be applied to the new online experience. The Forbury is recognised as one of the Small Luxury Hotels of the World, and with such a reputation to uphold, required a fresh online experience to carry them forward.
Solution
December 2008 saw the launch of the long awaited online experience for The Forbury Hotel. The final result is a true reflection on the values The Forbury holds dear, a bold, colourful and distinctive experience which disguises the underlying complex and cutting edge techniques and technologies employed to ensure the site’s longevity in a competitive market.
Features include:
- A comprehensive Content Management system to control content, promotions, subscribers and key Flash elements
- Hotel, Apartment booking facilities with online table reservation for both the Eden and Cerise restaurants
- Dynamic Theme Control, so the design of the site can change on demand and in minutes
- Hybrid HTML/Flash construction, harnessing the best of both technologies for interactivity, manageability, accessibility and Search Engine Optimisation
